Monday, 15 December 2003

Blog Marketing

BoingBoing reports (via Ben Hammersley) this interesting nugget: Sony Pictures is promoting its new Spiderman sequel via weblogs. The movie's promotional web site has templates for LiveJournal and Blogger ripe for the picking by anyone who wants to give free advertsing (and a higher PageRank) to a large, profitable corporation.

Posted at 5:33:45 PM | Permalink

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