Friday, 2 January 2004

Trademarks & memory

How well does a well-marketed brand "stick" in the minds of consumers? Monochrom, an Austrian group describing itself as "an art-technology-philosophy group of basket weaving enthusiasts and theory do-it-yourselfers," did an experiment. Twenty-five people were asked to draw, from memory, a dozen logos for popular brands. The results are, if nothing else, entertaining.

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I'm very surprised the Nike "swoosh" is not among them. It is both easy to remember and simple to draw. Although perhaps Austria is a Rebok country.

Posted by Michael Feldman: Fri, 2 Jan 2004, 7:21:17 PM



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