Friday, 2 January 2004
Trademarks & memory
How well does a well-marketed brand "stick" in the minds of consumers? Monochrom, an Austrian group describing itself as "an art-technology-philosophy group of basket weaving enthusiasts and theory do-it-yourselfers," did an experiment. Twenty-five people were asked to draw, from memory, a dozen logos for popular brands. The results are, if nothing else, entertaining.