Friday, 5 March 2004

First CAN-SPAM lawsuit

A tiny Bay Area ISP named Hypertouch has filed the first lawsuit under the CAN-SPAM Act. The Washington Post has a sketchy article, stating only that Hypertouch sued BVWebTies LLC (producer of, online home of home improvement guru Bob Vila) and BlueStream Media. Fortunately, Hypertouch has a somewhat more detailed press release and has provided copies of its complaint in many formats (linked from its press release). The suit involves email containing ads for Bob Vila's "Home Again Newsletter."

I have said many times (1, 2, 3, 4, 5, 6, 7) that it will take a reasonable amount of time and a high-profile lawsuit with some big civil penalties or jail time before CAN-SPAM has the desired effect.

Posted at 7:07:43 AM | Permalink
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