Thursday, 26 August 2004

Olympic-sized trouble

The International Olympic Committee claims that President Bush has violated its trademark rules by using Olympic trademarks in his campaign messages. I have not seen the accused TV ad, but a still image at the Minneapolis Star Tribune site clearly shows a caption visible during at least some of the commercial: "Approved by President Bush and paid for by Bush Cheney '04, Inc." Says the Tribune: "The TV ad doesn't feature the five Olympic rings -- one of the world's most recognizable images -- but an announcer tells viewers that at "this Olympics, there will be two more free nations," referring to the U.S.- led invasions of Afghanistan and Iraq."

The mainstream American press also reports that the Iraqi soccer team is furious at being made pawns. The LA Times (free reg.) headline: "Iraq Olympians Say Bush Is Not on Their Team." The team made its feelings public a few days ago in a Sports Illustrated interview. Since then, the world press has picked up this story, too. The reader comments at Al Jezeera are as interesting as the journalists' coverage.

This post would hardly be complete without an unauthorized link to the official Athens 2004 Olympics site. Oh...and a deep link to its asinine hyperlink policy, which I am trying to violate in as many ways as possible. I have not followed the press or blog coverage of this issue very closely, but I will make a brief comment anyway. Rule #1 in the policy is, "Use the term ATHENS 2004 only, and no other term as the text referent" (emphasis original). This rule seems specifically designed to avoid the type of Googlehacking that branded President Bush a "miserable failure."

Posted at 6:57:57 AM | Permalink
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